If a TV show presented you with two characters - a beautiful young lady and a "grotesque" old witch - who would you most like to be? The book Contemporary youth culture an international encyclopedia shed interesting light on the presentation of social roles to young viewers. They suggested that by contrasting a positively portrayed young figure with a negatively portrayed old one, teenagers are more likely to emulate the young one. Samantha from the TV show Bewitched is a young witch that is attractive, and not 100% girly (which is a good thing, apparently). She exerts control over her man: he is literally under her spell! This control shows she is powerful, and everyone loves power! Endora's positive qualities on the other hand seem absent - she is an old witch who always fails to break up Samatha's relationship. The young witch gets love and the old witch has no control over it. Again, we see it is clear who the better role model is for helpless teenagers. Being young and powerful seems definitely more appealing than being an old failure.